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Philly Dentistry

March 18, 2019
6 days ago

Maybe one of the biggest questions of all time, are we alone in the universe? What is the meaning of life? Electric or manual toothbrush? Now, the last question may just be the most important question of them all, should we be using an electric or manual toothbrush?

It’s not so much which toothbrush is better for you, it’s important to follow a healthy routine of brushing twice a day, flossing at least once a day, changing your brush ever 3 months and most importantly visiting your dentist for check-ups every 6 months. Whatever toothbrush helps you better those routines you should use to maintain healthy teeth & gums for life.

There’s a new, simple electric toothbrush that helps you maintain those healthy routines and it’s called Quip! Quip’s electric toothbrush has a timer for 2 minutes with 30 second intervals and has 1 mode instead of 8 like most electric toothbrushes. Quip vibrates instead rotates giving your brush the perfect amount of vibrations to give your teeth a great cleaning! Another awesome thing about Quip is when you buy a Quip toothbrush, they send you replacement heads every 3 months for only $5! It’s important to replace your brush every 3 months because of the bacteria that grows on it over time. As a nation 75% of us don’t replace our brush every 3 months. I get it though, most of us don’t think about replacing a brush because we have more important things on our mind, but Quip automatically sends you a new one right to your door. That’s one less thing you have to worry about and one healthier mouth to look forward too.

veeneer brochure pic

At Philadelphia Dentistry we love making the experience fun and comfortable for our patients. We now are making games for our patients to play to have a chance to win one of these cool Quip toothbrushes! Our dentists recommend Quip toothbrushes because the 2-minute timer and vibrating bristles encourage our patients to brush better by creating these healthy habits. So, if you’re an oral hygiene rock star and brush your teeth everyday, twice a day for 2 minutes, floss, replace your brush every 3 months and visit your dentist every 6 months than it doesn’t matter which toothbrush you use. If you need a little help and guidance with your dental routine which most of us do, than Quip is a great toothbrush to use because it helps install those healthy habits without you even knowing it. If you’re a patient of ours don’t forget to look for the Quip games at both our checkouts for a chance to win this toothbrush everyone is talking about!

March 11, 2019
2 weeks ago

Display ads are a good way to advertise to a large audience at low cost. You can maximize your PPC campaign effectiveness by strategically targeting the demographics and schedule of your audience. This article is written by Andy King and shows how to “daypart” the ad schedule of a display campaign.

What is Dayparting?
Dayparting is the process of scheduling your ads to run on certain days or time of day to better target your audience. Dayparting can ensure your ads are run only during business hours, or when people are most likely to click. Dayparting can improve your CTR and thus your quality score.

Display Ads
Display ads are banner ads that run on the Google affiliate network (see Figure 1). Display ads are typically used for branding and traffic building. They are like billboards along a highway, you are reminding viewers that there is a dentist or lawyer in the area. So, display ads typically have lower click-through rates (CTR) than search ads, where people are searching for something specific. However, if you run the numbers and experiment, you’ll find that display ads can be competitive with search ads in the right situation.

display ad
Figure 1: Example Display Ad from PhillyDentistry.com

Display Versus Search Ad CPA
Let’s take a look at some performance metrics to see how display ads stack up against search ads. The average CTR is much lower (about 5.5X lower) for display ads, averaging 0.35% for display, and 1.91% for search (Volovich 2018). However, the average cost per click (CPC) is much lower (about 4.3X lower) for display ads, averaging $0.63 for display, and $2.69 for search ads (Irvine 2018). The average conversion rate is about 4.9X higher for search ads, averaging 3.75% for search ads, and 0.77% for display ads (Gabbert 2018). So, the cost per acquisition (CPA) for search is slightly lower than display on average (CPA = CPC/Conversion Rate), or $0.71 CPA for search ads, and $0.81 for display. But this is an overall average, with the right high-converting landing page in the right industry display ads can actually be cheaper per conversion than search ads. We have found that with an effective landing page, display ads can provide relatively low-cost conversions for clients. Typically, companies will run their display ads 24 hours a day, but there may be a better way.

Dayparting Display Ads
Running your display ads 24 hours a day is a good way to get cheap traffic and if done right, leads. However, when you look at the actual data you may find, especially for local businesses, that people tend to click and convert less in the overnight hours. That is what we found with one dental client (see Figure 2). Looking at the data by hour (in Google Ads click on Schedule -> Hour) reveals that no conversions were had from 1 to 9am EST (see Figure 2). Running ads during the witching hours was burning money, but getting no conversions.

andy king blog
Figure 2: Display Ad Schedule Conversions by Hour

To edit your ad schedule in Google Ads from the campaign level click on “Ad Schedule” then the edit button. You can have up to 6-hour range targets per campaign.

Conclusion
Dayparting your PPC ads can make your campaign more efficient. By scheduling your ads to show when people are more likely to click and convert you can improve your CTR, quality scores, conversion rate, and ROI on your advertising spend.

March 4, 2019
3 weeks ago

It’s a special time of year for us Philadelphians when the cold weather washes away and brings the enjoyable warm weather into our city. With spring in the air, you notice more people smiling. Don’t let your teeth hold you back from smiling this year. During the whole month of March, you can change your smile completely with our monthly special of buy 6 veneers and get 2 for free.

If you struggle with stains on your teeth that won’t go away or your teeth are misaligned, but you don’t want to take the time to get braces, veneers are the perfect solution for you. With 2 easy appointments at our Center City, Philadelphia office you can have that smile you always dreamed about. Porcelain veneers are extremely thin just like a contact lens and are custom made to give you an all-natural beautiful looking smile. The veneers are placed over your natural teeth and bonded on by our experienced dental team. At Philly Dentistry we have done the most veneer cases in Philadelphia which means we have the most experience than any other dental office. We have professional athletes, celebrities and musicians that come to our office to get a beautiful smile makeover with porcelain veneers.
veneers & whitening
What you can expect when getting porcelain veneers. First, you will come to our office for a free new patient consultation so the doctors can evaluate your smile and we can give you the best results to match your natural teeth. If porcelain veneers are the right choice for you, we will then make impression of your teeth so your veneers are custom made for your unique smile. After we get your veneers back from our trusted lab one of our great doctors will prep you by removing around ½ millimeter of your tooth enamel. After that is done they will bond the veneers by placing a special cement on the veneer and then placed on your tooth. Porcelain veneers can last up to 15+ years and are stain resistant as long as you take care of your teeth by going to your routine cleanings and checkups every 6 months.

So, what are you waiting for? This is the year to smile more and there is no better time than now. Give us a call today to schedule a free new patient consultation and achieve that smile you’ve always wanted with Philly Dentistry 215-568-6222.

Try us out at no risk by scheduling your FREE first visit!215-568-6222

or contact us today for a free consultation with Dr. Cirka, Dr. Meier, Dr. Jeon or Dr. Smith in our Center City, Philadelphia office.

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