Dr. Cirka had the pleasure of being a guest speaker at the Private Dental Association conference meeting. During his speech, he broke down the secrets to his success in the dental industry. Philadelphia Dentistry is the largest dental practice in Philadelphia, but Dr. Cirka’s success didn’t come overnight. In this blog post, we will be talking about the key points Dr. Cirka made during his speech.
“Figure out what your vision is.”
The first key to success Dr. Cirka spoke about was how important it is to know what your vision looks like. Essentially, this means figuring out what your overall goal is, not only for the practice but as an owner. Ask yourself questions like, “Where do you see yourself long-term?” “Do you want to expand or stay small?” “What kind of specialty are you going to offer?” and many more questions digging into your aspirations. If these questions aren’t addressed, you could find yourself jumping into a life that isn’t exactly what you wanted, which would result in negative energy. Pinpointing your vision is essential to being successful.
“Now that you have your vision, share it.”
Once you know what you want your vision to be, you have to share it. People are not mind readers. You must make your vision as specific as possible to your staff to ensure everyone is on the same page. “If part of your vision includes having 500 Google reviews, you need to make that clear to your team,” Dr. Cirka explained. If your vision isn’t explicitly specified you will never be satisfied.
“Communication is the #1 key.”
Keeping good communication with your team and patients is the most important factor in success. To keep good communication with your team there’s a ton of different things you can do. Most importantly, creating an open environment for your team will allow the most communication. “Staff meetings are a must,” says Dr. Cirka. The staff meetings allow everyone to get together and talk about different things going on. If there is something we are lacking, we can bring it up. On the flip side, staff meetings are great to commend team members for a job well done. To keep good communication with patients, you have to go the extra mile. “Make personal phone calls to patients after they’ve completed a large case or have had anesthesia,” Dr. Cirka advised. Making these phone calls not only will show patients you care but will give the patient an opportunity to ask any further questions they may have forgotten to bring up. In addition to phone calls, writing personal postcards are great. “Writing a patient just to say hello and have a great time on vacation will do more than you think,” Dr. Cirka shared. When writing these postcards, it is important to never write about a sale or anything involving money. It shows that we care about our patients, we listen to our patients, and we are just reaching out to keep a good relationship.